A Google Page Rank of 6, more than 5000 unique visitors daily (from all over the world), more than 5000 pages of useful content, well indexed in most search engines, numerous queries from all over. The possibilities are many. aarogya.com is looking for strategic investors to actualize this revenue potential. |
Right now, pharmaceutical companies are investing huge sums of money in what they call ‘relationship marketing,’ ‘direct to patient marketing’ or ‘database marketing.’ This is different than direct-to-consumer (DTC) advertising, because it involves building databases of e-mail addresses of patients who have particular medical conditions. These are patients with whom they can develop one-on-one relationships through the Internet. For example, drug companies are building email databases of people with hypertension, diabetes, arthritis and allergies which will help the pharmaceutical companies to expand and popularize their business. If they succeed, the patients, in effect, will be receiving medical advice (including “compliance management”) from someone along with their doctors
|